1. COLLECTION OF PERSONAL INFORMATION
In the course of providing the Services to you, Morning Cart collects the following information:
1.1. Personal information such as your username, password, e-mail address, phone number and address when you register for a Morning Cart account (“User Information”).
1.2. We may automatically collect some information about your hardware devices when you access Morning Cart. For example, when you utilize our applications, we may collect your internet protocol (“IP”) address and the type of mobile device you use and your geographic location. We also may collect information about your activity on Morning Cart, such as information about your account usage, as well as information about how you interact with the Website/Application. We may combine this automatically-gathered information with other information, including personal information we have collected about you.
1.3. Communications between you and Morning Cart.
2. STORAGE OF INFORMATION AND CONTENT
2.1. We have implemented procedures to help protect the information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure, and we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy. We expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing, or otherwise offering any definitive promise of security in connection with your Information. THE USER IS RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR ACCOUNT INFORMATION AT ALL TIMES.
2.2. The User is solely responsible for maintaining confidentiality of the User’s password and User identification. The User shall be solely responsible for all activities and transmission performed by the User through his User identification. Morning Cart assumes no responsibility or liability for their improper use of information relating to such usage of credit cards and/or debit cards by the User, whether online or off-line.
3. USE OF YOUR CONTENT
3.1. In order to provide a personalised browsing experience, Morning Cart may collect information from the User, and the User agrees that Morning Cart may use such information to improve its marketing and promotional efforts, to analyse usage, improve the content of Morning Cart, product offerings, and to customise Morning Cart’s content, layout, and services, in order to improve Morning Cart and better tailor it to meet the needs of the User.
3.2. To extend this personalized experience, Morning Cart may track the IP address of a User’s device and save certain User data on the User’s device in the form of cookies. Morning Cart uses this data to deliver web pages to the User upon request, to customize the site to the interests of the User, to measure traffic within the Website/Application, and let advertisers know the geographic locations of the Users. Such portion of the User data provided by a User to Morning Cart that may be personal or sensitive in nature, will not be provided to third parties without previous consent of the user concerned. User data of a general nature may however be revealed to external parties.
3.3. We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Services; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.
3.4. We use third-party analytics tools to help us measure traffic and usage trends for the Services. These tools collect information sent by your device or our Services, including the web pages you visit, add-ons, and other information that assists us in improving the Services. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.
3.5. When you interact with our customer service representatives, we may also collect personal information, monitor and record phone calls, emails, or other communications between you, Morning Cart, and our customer service representatives or other employees or representatives.
3.6. In order to facilitate communications between you, your friends, and other Morning Cart users.
4. SHARING YOUR CONTENT
4.1. Your User Information and other information provided by you while creating an account or placing a Service Request shall be shared with one or more Vendors registered with Morning Cart. You acknowledge that while Morning Cart takes reasonable steps to verify such Vendors, it shall not be liable for the acts of the Vendors.
4.2. We may share User Information and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Morning Cart is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
4.3. We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Services to you. Our service providers will be given access to your information as is reasonably necessary to provide the Services under reasonable confidentiality terms.
4.4. We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
4.5. Morning Cart may share sensitive personal information of a User with any third party without obtaining the prior consent of the User in the following limited circumstances:
4.6. In compliance with Information Technology Act, 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:
Morning Stars Retail Private Limited